The whole point of investing any money at all into direct mail marketing is so you’ll get some kind of return, whether it be selling more products, getting more people to sign up for services or just attracting new customers. There are many ways to judge the effectiveness of a direct mail campaign, but at […]
Increasing brand awareness should be a goal for every business, and one effective way to do so is through direct mail marketing. Brand awareness is essential for any and every business, and if you’ve had a chance to read our last blog, then you already know why it’s such a key aspect of success. When […]
FOR EVERY BUSINESS, BIG OR SMALL, BRAND AWARENESS IS ESSENTIAL. In our last blog, we talked about how your direct mail envelopes can help to create brand awareness. This is one of the biggest reasons to customize your direct mail envelopes. If you don’t, you’re missing out on a huge opportunity to get your brand […]