The goal of any direct mail marketing campaign is to get results. After all, what would the point of investing even a dime into direct mail be if you never sold any products or attracted new customers? The response rate of your direct mail campaign is, hands down, the most important aspect of your campaign, […]
The whole point of investing any money at all into direct mail marketing is so you’ll get some kind of return, whether it be selling more products, getting more people to sign up for services or just attracting new customers. There are many ways to judge the effectiveness of a direct mail campaign, but at […]
The holidays are a great time to make a connection with your customers. We’ve done it; we’ve finally made it through the majority of 2017. Now that you’ve made it this far, you may be tempted to simply glide through the last few weeks of the year, but the holiday season is the perfect time […]
Believe it or not, color is a powerful psychological tool for direct mail marketing. To get the kind of response that you want out of your direct mail marketing, you need the right ingredients. These include an aesthetically pleasing design, engaging copy and the right colors. Consumers place a whole lot of importance on visual […]