The holidays are a great time to make a connection with your customers. We’ve done it; we’ve finally made it through the majority of 2017. Now that you’ve made it this far, you may be tempted to simply glide through the last few weeks of the year, but the holiday season is the perfect time […]

Believe it or not, color is a powerful psychological tool for direct mail marketing. To get the kind of response that you want out of your direct mail marketing, you need the right ingredients. These include an aesthetically pleasing design, engaging copy and the right colors. Consumers place a whole lot of importance on visual […]