How to Connect with Your Customers over the Holidays

The holidays are a great time to make a connection with your customers.

We’ve done it; we’ve finally made it through the majority of 2017. Now that you’ve made it this far, you may be tempted to simply glide through the last few weeks of the year, but the holiday season is the perfect time to attract new customers and establish a deeper connection with your existing customers. You have competition all year round, but during the holidays, that competition is fierce. Your competitors are fighting tooth and nail to engage and connect with customers, so the last thing you should do is to rest on your laurels. You need a strategy for making the most out of the holiday season, and your friends at Worcester Envelope Company are here to help. Here are a few ways you can connect with your customers this holiday season:

#1. Show them that you care.
Are you looking for an easy way to send a heartfelt season’s greeting to everyone on your mailing list? If so, one of your best options is to send a personalized holiday greeting card to each person on your mailing list. This budget-friendly approach will tell your customers that you care enough to send them their own holiday message. Plus, these are great opportunities to send more personal, direct promotions to your customers. Using a holiday greeting card, you can send each of your customers an offer designed just for them, and since it is coming in a holiday card, your customers will almost certainly take notice.

#2. Connect with a video.
While you can’t exactly send your customers a video in their mailbox, it’s still a great way to connect with your customers over the holidays, and the best way to do so is by submitting your video on social media or sending it to your email marketing list. No other marketing medium can tell a story or connect to readers on an emotional level the way that video can, and establishing that emotional connection is tried and true way to prompt action on an offer.

#3. Give back.
The holidays are a time for giving, and the holiday season is the perfect excuse to stuff your direct mail envelopes full of promotional items. Promotional items are beneficial in so many ways. Every single time your customers use or see the promotional items, you are creating more and more awareness and trust in your brand. Additionally, the mere presence of promotional items in your mailers can increase your direct mail marketing campaign’s open rate. The fact of the matter is that people love lumpy, oddly shaped envelopes, and they just can’t say no to the mysteries within. One of the best promotional items to give away this time of the year are calendars. People love them, and they are an excellent way to raise brand awareness because they are so frequently used. Here are a few other awesome giveaways for the holiday season:

  • Recipes for cookies or other holiday treats
  • Bottle openers
  • Pens
  • Vouchers or gift cards for your business
  • Address stickers with their name and address pre-filled
  • Gift tags

#4. Offer a discount!
The holidays are a time to give, but they are also a time to do whatever you can to make every dollar go as far as possible. According to the National Retail Federations, the typical American spent an average of $935.58 on holiday gifts in 2016. And, since a whopping eight out of 10 Americans are still living pay check to pay check, that can get expensive, fast. Make the holiday season a little easier on your customers by offering them a discount. Discounts are wonderful because they allow you to reward your existing customers, as well as entice new customers to try your product or service. Let Worcester Envelope Company help you connect this holiday season.

The competition can be fierce during the holidays, and Worcester Envelope Company can help you make the most of your seasonal direct mail marketing with custom business envelopes. Utilizing Flex8 Printing, we’ll help you design envelopes that demand to be opened. What are you waiting for? Visit us online today at Worcester Envelope Company to get your free product quote. With us, there’s no risk and no obligation, so you have nothing to lose.