When it comes to direct mail marketing, your envelope is the first impression your customer has of your business, your customer service, the products you offer and the experience they will receive. In short, it helps boost your brand. With so much on the line, you need to ensure the envelope you use is one that leaves the best impression of your brand.
We can help you create and test designs that will do just that, helping to attain a higher ROI on your campaigns. At Worcester Envelope Company, we combine industry expertise and technology to help make your impression last.
Contact us and let one of our print and mail professionals help you develop and produce highly impactful campaigns that will enhance your brand and drive business growth.
Becoming Aware
Developing highly effective marketing campaigns is critical for business growth. The very first step in gaining a consumer is to create an awareness for your brand. But consumers today face an avalanche of marketing messaging, from traditional media such as TV, Radio, Print and now Digital. So how do you build brand awareness?
There’s a lot of data that shows direct mail has stood the test of time, and with good reason. There are many benefits for choosing direct mail - it’s highly targeted, it’s more personal, it’s more formal. Direct mail recipients have a stronger emotional response to physical ads and remember them better.
It’s Not Just an Envelope, It’s a First Impression
When it comes to direct mail marketing, your envelope is the first impression your customer has of your business, your customer service, the products you offer and the experience they will receive. In short, it helps boost your brand. With so much on the line, you need to ensure the envelope you use is one that leaves the best impression of your brand.
The key is creating an intriguing envelope that stands out in a pile of mail. We can help you create and test designs that will do just that, helping to attain a higher ROI on your campaigns.
Postage accounts for 80% of DM campaign. The envelope by comparison is usually around 3% of the cost, but the impact of the envelope is critical as it is the first thing a targeted consumer sees. Creating a stunning envelope that will grab the attention of the consumer isn’t going to cost a lot relative to the increase in ROI you will receive. And you may be able to take advantage of postage discounts available for innovative envelopes.
CASE STUDY
A large financial services company began testing Innovative Envelopes co-designed with Worcester Envelope and experienced an 400% increase compared to their typical response rate. The overall response rate was 8% compared to the controlled version response of 2%. When comparing the increase in response rate to the additional cost of the Innovative Envelope tested, the ROI for that direct mail campaign skyrocketed. The additional cost for the envelope was negligible compared to the new potential business the company has discovered. Now, the financial services company utilizes Innovative Envelopes for all their major customer acquisition direct mail campaigns. Why? Because it helps grow their business.