Logistics Lead Gen

  THE CHALLENGE A large global logistics company was looking target an elusive, high-value prospect list. Each prospect had been unresponsive to marketing and sales efforts for over one year. THE SOLUTION After researching the database and determining a common pain-point among the targets, a two-step, multi-channel campaign was developed including a three dimensional mailer, […]

YMCA Win Back

  THE CHALLENGE The YMCA looked to increase membership. A number of issues were resolved prior to the program: Understanding cancellation codes in the YMCA database Validating those codes Identifying canceled members most likely to rejoin Identifying those least likely to rejoin Developing ‘a resonating message’ to influence former members to reconsider membership value and […]