THE CHALLENGE A large global logistics company was looking target an elusive, high-value prospect list. Each prospect had been unresponsive to marketing and sales efforts for over one year. THE SOLUTION After researching the database and determining a common pain-point among the targets, a two-step, multi-channel campaign was developed including a three dimensional mailer, […]
THE CHALLENGE The YMCA looked to increase membership. A number of issues were resolved prior to the program: Understanding cancellation codes in the YMCA database Validating those codes Identifying canceled members most likely to rejoin Identifying those least likely to rejoin Developing ‘a resonating message’ to influence former members to reconsider membership value and […]
The goal of any direct mail marketing campaign is to get results. After all, what would the point of investing even a dime into direct mail be if you never sold any products or attracted new customers? The response rate of your direct mail campaign is, hands down, the most important aspect of your campaign, […]
The whole point of investing any money at all into direct mail marketing is so you’ll get some kind of return, whether it be selling more products, getting more people to sign up for services or just attracting new customers. There are many ways to judge the effectiveness of a direct mail campaign, but at […]
The holidays are a great time to make a connection with your customers. We’ve done it; we’ve finally made it through the majority of 2017. Now that you’ve made it this far, you may be tempted to simply glide through the last few weeks of the year, but the holiday season is the perfect time […]
There are so many things you can do to increase brand awareness for your business, but direct mail is one of the best. In our last couple of blogs, we’ve focused a lot on brand awareness. We talked about why brand awareness is so important for every business, as well as how to use your […]
Increasing brand awareness should be a goal for every business, and one effective way to do so is through direct mail marketing. Brand awareness is essential for any and every business, and if you’ve had a chance to read our last blog, then you already know why it’s such a key aspect of success. When […]
FOR EVERY BUSINESS, BIG OR SMALL, BRAND AWARENESS IS ESSENTIAL. In our last blog, we talked about how your direct mail envelopes can help to create brand awareness. This is one of the biggest reasons to customize your direct mail envelopes. If you don’t, you’re missing out on a huge opportunity to get your brand […]
HOW MUCH OF AN IMPACT DO DIRECT MAIL ENVELOPES REALLY HAVE ON YOUR CAMPAIGN? There are many aspects of a direct mail marketing campaign, including the mailing list, the mailers themselves and the envelopes. All three of these parts are essential for a successful campaign, but too often, people overlook the importance of direct mail […]
Believe it or not, color is a powerful psychological tool for direct mail marketing. To get the kind of response that you want out of your direct mail marketing, you need the right ingredients. These include an aesthetically pleasing design, engaging copy and the right colors. Consumers place a whole lot of importance on visual […]