There’s no real doubt about it, one of the most important parts of a wedding, or any event really, is the invitation. In fact, this is one of the places that most couples find themselves spending the most money, and it’s for good reason that they do. This tiny piece of information provides a sneak peak into the event and what these guests can expect. This first impression calls for quality materials and a master of trade to get the job done. If this is the case for someone that’s having a wedding, the protocol for a wedding or event planner, is just as, if not more, important. As a company that specializes in custom printed business envelopes, here are a few tactics that you can incorporate into your direct mail marketing campaign as a wedding or event planner.
Incorporate Your Services
Save the dates are sent out before anyone even sees the invitations, but they do allow for people to easily put the date somewhere that they’re going to remember. Treating your direct mail marketing campaign in a similar way will help you achieve similar results to that of a save the date card. If you’re able to reach out to potential customers and provide them with a quick and easy way to keep your brand and business in mind, then the chances of them turning to your business and utilizing your services are much more likely. And besides, the possibilities for creating a piece of direct mail marketing that provides a pinch of the work that you’re able to do, while showing off the quality, is such a unique way to rope in a client.
Images & Flair
Some of the best memories of a wedding are captured through photography, and in each of these images you can guarantee that you’ll see special touches of flair that make each event a personal and special day. Being able to incorporate the intimacy, love and excitement that happen during weddings and events, into your direct mail campaign. This will increase the chances of catching your clients eyes and sparking an interest in the potential market.
As an event planner, you need to have organizational skills that are uncomparable. While this may be an attribute that is noted more heavily in person, it is definitely noticed in areas that include advertising. The way that you lay your images and text our will say a lot about your ability to organize information and ideas and create an outcome that is aesthetically pleasing. Taking the time to really provide an outcome that is beautiful to represent your business is so necessary in a field that takes events and their overall feel and look, into hands.
Worcester Envelope can help you create the perfect envelope for your event planning business. Browse the selection of custom business envelopes that we offer and find one that suits your business and the events that you’ll create and the weddings you’ll plan, down the road.