It’s time to send out your company’s holiday newsletter again, and there are plenty of ways you can make yours original this year.
Sending a holiday newsletter is a tradition that many companies take part in every year. However, just as family holiday letters can become tedious to read every year, so can company newsletters. But, just as you can make those family letters original with a little creativity, there are also plenty of things that you can do to turn a spammy, boring company newsletter into something that your customers and clients will actually want to read. Here are a few tips from our experts at Worcester Envelope Company for a holiday newsletter that will stand out:
#1. Gift Guide
In order for your clients and customer to actually enjoy your newsletter, you need to make it valuable to them. With the holidays quickly approaching, there is one thing on everyone’s mind: finding the perfect gifts. That’s why a gift guide is an excellent addition to your newsletter, especially if you run a retail business.
#2. Last-Minute Deals
Let’s face it, the holidays aren’t the cheapest season of the year. People tend to spend a lot on gifts, decorations and fancy meals over the holidays, and to balance out their budgets, they are looking to save money in any way that they can. It’s important to include any last-minute deals you may have to offer.
#3. Cocktail Recipes
Nothing says the holidays like a cocktail, and it’s the perfect season to send out holiday-themed cocktail recipes in your newsletter. Even if your company has nothing to do with alcohol or cocktails whatsoever, it is still a fun thing to include in your newsletter. Plus, people love cocktails, and your letter is much more likely to be read and saved if you include a few delicious recipes.
#4. A Special Gift With a Purchase
As we mentioned before, people spend a lot of money over the holidays, so anytime you can offer them something for free, they are going to be excited about it. Offering a free gift with a service or a purchase is a great way to add a bit of extra value and incentive for your clients and customers.
#5. One-Up Your Competitors
Over the holidays, it’s always a good idea to pay close attention to your competitor’s marketing campaigns. You should also make it a point to respond to their claims and offers in your own newsletters. Don’t overtly attack your competitors, but do try to offer better deals and respond to their claims.
#6. Don’t Forget About “Self-Gifting”
Sure, the holidays are about giving gifts to others, but your customers work hard all year, don’t they deserve a little something for themselves too? As much as 59 percent of customers will spend over $100 on themselves, so self-gifting is a great area to emphasize in your newsletter. The best way to do this is to go at it from the “you work hard and you deserve to get what you want this year” angle.
#7. Give Shipping Suggestions
If your customers want something to arrive in time for Christmas morning, they absolutely must order it by a specific date. Giving suggestions on when your customers should order something or ship it by is extremely helpful; plus, being upfront with your customers is also great customer service.
#8. Holiday Treat Recipes
People love any excuse for indulging in something sweet, and the holidays are no exception. Sugary treats are a part of the reason why so many people love the holidays, so sending recipes for some delicious holiday treats is a great way to engage your customers and provide them with something they actually want to read.
#9. Holiday Games
Games are so much fun, and many people love to have fun, especially over the holidays. Include a game in your newsletter that will grab the attention of your customers, like a holiday riddle, puzzle or scavenger hunt.
#10. Host a Holiday Event
If you have a brick and mortar store or office, reward your customers that have signed up for your newsletters by hosting a special holiday event. Whether you have a major sale or a simple party, the exclusivity will make your customers feel special!
Holiday newsletters are a fun way to reach out to your customers over the holidays, and here at Worcester Envelope, we have all of the envelopes you need for your holiday newsletters. Shop with us today!