If you can customize your envelopes, doesn’t it makes sense to customize your mailing list? If you’re new to the world of marketing, than you may not know that the only reason marketing exists or works is because you are targeting a specific group of people. While all of us may drive cars, not every car will appeal to our price range, needs and taste. For that reason, marketing campaigns target very specific people, and the same goes for direct mail.
Now, direct mail marketing isn’t nearly as flashy as a car commercial, but that doesn’t mean that it shouldn’t be as personal. Depending on what your business is, there are tons of ways that you can personalize your direct mail envelopes to really target a specific group of clients or customers.
There are plenty of ways for you to target specific groups of people through your direct mail. That being said, the envelope is the first thing that your client is going to see, so it’s important to start there. While it’s extremely difficult to personalize each envelope to each individual, it’s much easier to break your customers into age groups, genders, geographical locations, etc. This will help you know who to target with specific offers, news and ideas.
For example, it doesn’t make sense to send out coupons to all of your customers if the coupon is only directed towards women. Not only will you have better chances of drawing in new customers and sales, but you’ll be able to save yourself some money when you narrow in on one specific target area within all of your customers.
Aside from that, customize your envelopes with catch phrases, colors and images that will speak specifically to the demographic you’re hoping to attract. Studies have shown that people are more likely to open direct mail that catches their eye or feels like it was made for them specifically. This goes to show how important personalizing your mailing list is in regards to designing your marketing plan and customizing your envelopes.
Ensure that you’re taking all of the steps necessary to have a successful direct mail marketing campaign. At Worcester Envelope Company, we make it possible for you to create the envelopes that you dream up. With that taken care of it, it’s up to you to make sure that your campaign takes the rest into consideration.