At this point, we have dissected and thoroughly explained how vital envelope designs are for your direct mail marketing and the longevity of your business. If you have not yet learned the importance, read here. You will need this knowledge moving forward.
When considering your strategy for direct mail marketing, remember that this piece of mail may be one of the first interactions you’ve made with a client. And as we already know, impressions matter! You want to reflect the care, dedication, and work you put into your business directly into your client outreach. As far as you should be concerned, this little piece of direct mail represents your entire business. Whether it’s the first point of contact or an already dedicated customer, it represents who you are and what you do.
That said, there are many things to contemplate with your envelope strategy. While the overall design matters, so does the client engagement. What’s the use in customizing an envelope if your clients never open it? The goal is to create envelopes that claim your clients’ attention. These elements are determined by being aware of your type and style of business marketing. For more detailed information, read here.
Now that you’ve produced an envelope worthy of opening, it’s time to decide how you want your clients to experience this. We’ve come a long way from the standard look, shape, and function of an envelope. While this traditional form may be exactly what you need, it’s nice to know that with Worcester Envelope Company, you have options. In addition to the traditional gum seal closure for envelopes, we also offer these options:
- String- a dental floss type string. It can be applied on the inside of the envelope to allow for an easy-to-open message. More information can be found in our portfolio.
- Ez-seal- a liquid solution applied to the folds of the envelope to seal.
- Self Seal/Strip to Seal- no moisture needed. Peel and strip the flaps closed.
- Gum Seal- traditional way to close your envelopes. For a detailed explanation addressing the concerns of envelope glue, look here.
While creativity can bring more clients, there is also a practical reason you might want to use an envelope sealing method that is out of the norm. These can be more interactive for your clients. Interactive envelopes have proven to show higher response rates. When we only have seconds to engage with our customers, make them count!
Call us today to explore your options.