Believe it or not, there are many benefits to making your direct mail campaign more environmentally friendly.
Direct mail marketing isn’t exactly synonymous with being environmentally friendly. In fact, a study that was conducted by the United States Postal Service found that direct mail marketing accounts for a whopping seven percent of paper waste and contributes 21 millions tons of waste to landfills every year. And, many companies that utilize direct mail marketing don’t realize how big of an impact it has, nor do they know that it’s possible, and even beneficial, for them to consider making their direct mail marketing campaign more environmentally friendly. Here are a few of the benefits that you’ll enjoy from going green with your direct mail campaign:
#1. Bolster your reputation.
In this day and age, no matter what industry your business is in, there’s a strong possibility that the competition is fierce. Anything you can do to set yourself apart will help you gain the edge you need on your competition, and one of the easiest ways to do that is by bolstering your reputation. Last year, Pew Research Center conducted a survey that found that 74 percent of adults in the US say they will do whatever it takes to protect the environment, and three-quarters of Americans say they are concerned about the environment. Every year, Americans become more and more concerned with protecting the environment. Becoming a more environmentally friendly company by changing up the way you implement your direct mail campaign can help to win over some of your customers, particularly since many people don’t see direct mail as being very environmentally friendly in the first place. But, if you can prove to your clients that you can make your campaign kinder to Mother Nature, you’re sure to win some brownie points.
#2. Save money!
Many business owners aren’t interested in making environmentally friendly changes because they believe that it will be pricey and it won’t come with many benefits. But, the good news is that it doesn’t have to be. In fact, when you do it right, making your direct mail marketing campaign greener can actually help you save money — freeing your budget up so that you can focus it on growing your business in other ways. Much of making your campaign green involves figuring out what is working and what isn’t working and then eliminating the waste. It also involves making the best use out of your mailers. Every inch of space should be maximized to its fullest potential to eliminate any waste. Another thing you can do to make your campaign more environmentally friendly is to narrow down your mailing list. When you create less waste in the first place, it helps you save more money. Though these are just a few ways that you can make your campaign kinder to Mother Nature, as you can see, they are also effective ways to save more money and to make your campaign a lean, mean converting machine.
#3. Do your part.
Another big benefit of making your direct mail marketing campaign more environmentally friendly is just the peace of mind it gives you to know that you’re doing your part. While direct mail marketing doesn’t contribute to landfills or environmental problems nearly as much as other industries do, there’s still a lot individual businesses can do to make their campaigns greener. Not only will this give you, as the business owner, a reason to be proud of your efforts, but it also gives your employees a reason to be proud. It may even help you attract quality employees. In fact, while their parents may have been more interested in earning the highest paycheck, more and more millennials want to work for companies that are in line with their values. Going green could help you attract a whole new generation of talent!
There are many benefits to making your direct mail campaign greener.
Regardless of whether you want to make your campaign more environmentally friendly to bolster your reputation, save money or do your part, there are lots of ways to get the job done, and in our next blog, we’ll be going over a few helpful tips. Be sure to stay tuned, and in the meantime, visit us online to order custom printed envelopes for your campaign!