If you think there aren’t people throwing your direct mail away, you’re in denial. A good portion of direct mail marketing gets tossed straight to the trash, especially when it isn’t compelling enough to catch your attention. At Worcester Envelope Company, we provide top of the line services to individuals looking for one of a kind envelopes for their campaigns. While we always suggest going above and beyond when creating your campaign, there are individuals that believe simplicity and standardization are the best way to get the job done. Now, we can’t tell you how to run your business, but these are a few of the commonalities that we saw in direct mail that went straight to the trash.
Too Many Options
Call to actions are important, but when they are excessive, chances are less likely that your customer will respond the way you’d hope. When they have too many options, it seems too easy to accomplish the task at hand, which makes them think they can put it on the back burner and often leads to it being forgotten entirely. Keep one primary call of action on your direct mail and make it nice and simple for them to accomplish the task.
Blending In Too Much
We have said it before and we’ll say it again: when your mail blends in, people are less likely to read it. Now, we aren’t saying that you have to go entirely out of the box to create a campaign that is compelling, but having certain attributes that stand out will most certainly increase the chances of your mail being read. Whether you incorporate a one-of-a-kind envelope, bright pictures, compelling slogans or a sample, you need to create something that will make your mail worth opening.
Repetition is necessary for a direct mail campaign to succeed, but there is such a thing as too much mail. When you send out your direct mail, incorporating changes is not a bad idea, in fact, taking note of which tactics worked and which ones didn’t and using them to create a campaign based off this information, is wise. If you continue to send out the exact same piece of mail, and it got tossed the first time, you can guarantee it will get tossed the second and third.
Let Worcester Envelope Company be a part of your success. Get in contact with us today and learn more about our custom printed envelopes and how we can help create unique business envelopes for your marketing campaign.