Remember, your envelope is the first impression you make with your clients in your direct mailing strategy. Being aware of the factors shaping your client’s community and utilizing specific trends could make the difference in your direct mail marketing. For more information on what types of trends to follow, read Part I of this series. With all this in mind, consider the value of utilizing our services to transform your envelopes for the upcoming months.
At Worcester Envelope Company, we offer fully customizable envelopes for your business’ unique marketing strategy. With endless possibilities of color, personalization, texture, and opening and closing options, you can create the Fall inspired marketing campaign your company needs. Here is a brief reminder of what is possible with our envelopes:
- Uncoated Papers
- Coated Papers
- Specialty Papers
- 8-color printing
- Flex8 capable
- Multiple windows and designs
- Opening/closing options include String, Self Seal, Ez-seal, Strip to Seal, traditional
- Custom packaging
October is sneaking up on us! After the rush of back to school, Labor Day Celebrations, and finally adjusting to new routines, you probably need a break. But the events won’t stop now! The next several months are busy, full of chaotic planning, and mad dashes to keep up with the slew of events and celebrations. Next, is the mad dash to gather Halloween costumes, pumpkin carving, baking and themed parties. While you surely aren’t the only business to be seeking the same client engagement, we suggest following the trends and taking a unique approach. Even if your business does not sell Halloween products, the holiday may be an opportunity to engage with clients and share in the experience. Consider following more than just the biggest holiday of the month and use our envelope designs to be different from your competitors. Below, we list our favorite October themes and celebrations, from the traditional to beyond the norm, to keep in mind when creating your customized envelope designs. Bring the essence of these events into your direct mail marketing:
- National Poetry Month
- Breast Cancer Awareness
- Movie and Theatre Entertainment
- Winterizing your life, creating care packages
- Pumpkin-spiced everything
Depending on your business and your particular style of marketing, these elements can be incorporated into your designs. For a more detailed explanation of how to begin campaign designs for your particular company, read here. Below, are a few examples to help spark your own unique design inspirations for themes such as “Breast Cancer Awareness:”
- Cosmetics, Bath & Body Care Store: “Treat Yourself with Our All Things Pink Sale Today!”
- Martial Arts Center: “Membership Discounts to Help You Learn to ‘Fight Like a Girl’”
- Hunting Supply Store: “Protect the ‘Rack!’ at Home and During the Hunt ”
- Cafe: “All Month! Free Wildberry Pinktober Smoothie for Survivors”
To add a unique flair to your envelope designs, also consider your color palette. While the rest of October drowns in a wave of unoriginal smiling jack-o-lanterns, pumpkin-orange everything, dull blacks, choose colors that will pop out of the stack when your clients look through their mail. Whatever your specific aim is, incorporate a fresh look for your designs. While the possibilities vary depending on your style and your type of business, following these tips will not only reflect an individual approach, but designs that reflect the care and attention you went into thinking of your clients.
Although these upcoming weeks tend to be full of chaos with falling back into school routines, the mad dash to put together Halloween costumes, the inevitable planning to host Thanksgiving feasts, and buckling down for winter, Fall is the time of community. Going the extra mile for your business envelope designs and matching what is already on your clients’ minds will procure more engagement in your direct mail marketing campaigns. With the help of Worcester Envelope Company, demand your clients’ attention with customized envelope designs for your business today!