Remember, your envelope is the first impression you make with your clients in your direct mailing strategy. Being aware of the factors shaping your client’s community and utilizing specific trends could make the difference in your direct mail marketing. For more information on what types of trends to follow, read Part I of this series. With all this in mind, consider the value of utilizing our services to transform your envelopes for the upcoming months.
At Worcester Envelope Company, we offer fully customizable envelopes for your business’ unique marketing strategy. With endless possibilities of color, personalization, texture, and opening and closing options, you can create the Fall inspired marketing campaign your company needs.
Here is a brief reminder of what is possible with our envelopes:
- Uncoated Papers
- Coated Papers
- Specialty Papers
- 8-color printing
- Flex8 capable
- Multiple windows and designs
- Opening/closing options include String, Self Seal, Ez-seal, Strip to Seal, traditional
- Custom packaging
September is almost here! From back to school, to family chili nights, to pumpkin carving and costume parties, and Thanksgiving feasts- these next few months mark the time of gathering. Bring the essence of this phenomenon into your direct mail marketing. While you surely aren’t the only business to be seeking the same client engagement, we suggest following the trends and taking a unique approach. Consider following more than just the biggest monthly holidays and use our envelope designs to be different from your competitors. Below, we list our favorite September themes and celebrations, from the traditional to beyond the norm, to keep in mind when creating your customized envelope designs:
- Back to School/College Season
- Fall Sports
- Labor Day
- Remembrance of September 11th
- Talk Like a Pirate Day
- Survival Preparedness: September 1 to 5: flood, September 6 to 12: wildfire, September 13 to 19: hurricane, September 20 to 26: power outage
- Coffee (and caffeine-powered study sessions!)
Depending on your business and your particular style of marketing, these elements can be incorporated into your designs. For a more detailed explanation of how to begin campaign designs for your particular company, read here. Below, are a few examples to help spark your own unique design inspirations for themes such as “Talk Like a Pirate Day:”
- Sporting Goods Store: “Age-Old Fishing Techniques We Learned from Pirates
- Independent Bookstore: “21 Amazing Pirate Tales to Shiver Your Timbers”
- Clothing Retail Store: “10 Modern Fashion Trends Originally Inspired by Pirates”
- Kids’ Activities: “Ancient Pirate Games for Talk Like a Pirate Day”
To add a unique flair to your envelope designs, consider your color palettes. For example, while the rest of September drowns in a wave of fall leaves and pumpkin-orange everything, choose colors that will pop out of the stack when your clients look through their mail. To add a little more to the above pirate themed ideas, consider going beyond the cheesy “ARRRG’S!” and sea creatures and cater your designs around a fresh look. While the possibilities vary on your approach and your business, following these tips will not only reflect an individual approach, but designs that reflect the care and attention you went into thinking of your clients.
Although these upcoming weeks tend to be full of chaos with falling back into school routines, the mad dash to put together Halloween costumes, host Thanksgiving feasts, and buckle down for winter, Fall is the time of community. Going the extra mile for your business envelope designs and matching what is already on your clients’ minds will procure more engagement in your direct mail marketing campaigns. With the help of Worcester Envelope Company, demand your clients’ attention with customized envelope designs for your business today!
*Remember context and be sure to note when specific days are not celebrations, but remembrances. Reflect your marketing strategies to match the expectation of the date and the social cues surrounding a particular day.