Direct mail is one of the older forms of marketing, but that doesn’t mean that it isn’t successful. In the last year, direct mail marketing has shown to have increased by 8 percent, showing that it has to have been successful for some in order for businesses to be picking it up again. Worcester Envelope Company provides you with the envelopes that you need to make your direct mail marketing campaign successful, but that is only possible if you take a few things into consideration. In the next couple of weeks, we will be breaking down the factors that you’ll need to consider when creating the campaign. This week we will be focusing on what is easily one of the most important parts of your direct mail campaign, and that’s creating a goal.

Goals are a trivial part of any plan, but when it comes to marketing, there are so many factors that need to be considered that it’s important to start with what you’re hoping to accomplish so that you can plan accordingly.

Depending on your business, your goals will differ. The first question to ask yourself is what you’re hoping to achieve with your direct mail. Do you want your customers to make a purchase? Are you hoping they’ll subscribe to something? Is there a deal or piece of information you want them to know about?

It’s much easier to start constructing your marketing plan once you’ve determined what you’re hoping to get out of your customers and clients. From this goal alone you can decide which colors, text and items will make this direct mail a success for your marketing campaign. Taking your goal one step further, you can look into the statistics of previous years and find out how many sales, subscriptions, appointments or whatever else, you’d like to achieve through this campaign. This will also give you an idea of how many people will need to act on your direct mail in order to achieve this as well as how many people you’ll have to send it too.

With a company like Worcester Envelope, you have the tools to create a custom envelope that makes your direct mail marketing campaign everything you wanted. Make sure that you get the most out of this process by starting off with a goal.