Don’t let the myths about direct mail marketing keep you from taking advantage of it!
In this day and age, there is so much competition in every industry that no company can really afford not to market. However, not all marketing is made equal, and when determining which solution is best for you, you shouldn’t discount direct mail marketing. Direct mail marketing may not be a slick or fancy as newer marketing strategies, but it works for many different companies. Unfortunately, there are many myths and misconceptions about direct mail marketing that keep some companies from finding the right marketing strategy for them. Luckily, Worcester Envelope Company is here to set the record straight. Here is our list of the most common myths about direct mail marketing debunked:
Myth #1. Direct mail marketing is outdated.
Many companies have replaced their direct mail marketing campaigns with email and other digital strategies. While an email marketing campaign can certainly be effective, it’s not your only option. In fact, with so many companies sending emails to their clients, it can actually make it difficult for you to make your email marketing campaign a success. Because fewer companies are using direct mail marketing, it’s the perfect time to start taking advantage of it.
Myth #2. You don’t have time for direct mail marketing.
Since direct mail involves physically sending something to your readers, many people believe that they simply don’t have the time, the staff, or the energy to run that kind of campaign. However, technology hasn’t just changed the way that we market online; it has changed everything about the marketing world, and direct mail marketing is no exception. Long gone are the days when you have to bribe your staff with pizza or cupcakes to get them to stuff envelopes. Today, there are automated solutions that make running a successful direct mail marketing campaign easy and time-constraint-friendly.
Myth #3. You can’t personalize your direct mail campaign.
One of the best things about an email marketing campaign is the ability to easily personalize emails for individuals. However, email marketing isn’t the only thing that can be customized for your clients or customers; direct mail marketing can also be personalized. Again, technology has revolutionized marketing on every level, and there are many software options that make it easy to personalize your emails. There are even programs that make your mailer look handwritten, adding an even more personal touch to your campaign.
Myth #4. Direct mail marketing and email marketing are two completely separate things.
As we’ve mentioned, many people have moved away from direct mail marketing in lieu of email marketing. But it’s important to note that email marketing and direct mail marketing aren’t mutually exclusive. Whether your existing strategy consists of email marketing or direct mail marketing, you’ll get more out of it if you expand it to include both. With the right software, your email marketing and direct mail marketing campaigns can go hand in hand, allowing you to make the most of both strategies.
Myth #5. There’s no way to track your direct mail campaign’s success.
Since email marketing is all digital, it’s easy to track every result from your open rate to your return on investment. Direct mail marketing may not be quite as easy to track, but it can still be tracked with very little effort on your part. When you use the right marketing automation software with your direct mail campaign, you’ll have access to reports with information on your response rates, return on investment and so much more. You’ll even be able to test out difficult aspects of your direct mail campaign, including visual design, calls to action and content.
Direct mail marketing may not be as advanced or as new as other marketing strategies, but that doesn’t mean that it has no value for modern businesses of all shapes and sizes. The truth is that direct mail marketing can work, and it may be the best option for your business. Don’t let outdated myths about direct mail marketing keep you from taking advantage of it! Take the first step towards starting an effective direct mail marketing campaign by shopping with us here at Worcester Envelope Company. Visit us online to shop our custom printed envelopes today!