There are few things as valuable as a loyal customer, but these customers don’t happen overnight. The work that gets pooled into creating a loyal customer can be accounted for in blood, sweat, tears and a marketing campaign that gets it. For the most part, businesses are able to see what other businesses do and follow in their footsteps, but relying entirely on uncertain knowledge or word of mouth isn’t always going to be the best way to leave a lasting impression on your customer.
Depending on what generation you grew up in, the type of marketing tactics and styles that you want to focus on will often reflect the styles and tactics used during that time. For example, many young business owners will entirely rely on social media and technology, while older business owners fully believe that it’s possible to run a successful business without having any technology added into the mix at all.
While no one way is necessarily better than the other, let’s face it they each have their pro’s and con’s, the combination of the two creates a dynamic that is unbeatable. So how is it possible to get both forms of marketing accumulated into one campaign? Interaction.
Combining these two tactics makes it easy to provide the convenience and direct effect that direct mail provides, while still offering a format where interaction is possible.
The benefits that social media has, that direct mail doesn’t, comes down to how accessible and readily available it is when consumers are looking. While direct mail gets sent directly to the person and they are forced to at least look at the envelope, social media has a way of sneaking up on people when they least expect it. Whether it’s an advertisement, a coupon or a story that you’re sharing on your preferred social media platform, your consumers have the ability to go and be a part of what it is that you’re posting.
Social media also provides a method for your customers to go and voice their opinion. Many companies will use their social media to gauge a customer’s response on changes that are happening or new products and services. There is actually quite a bit that you can get from this strategy.
If you’re looking for ways to get your customers to your social media platforms in the first place, one of the best and quickest ways to do so is by providing links to your social media or what to search when visiting the social media platforms. Having a slogan or catchy phrase that tells people why they should be going to your social media in the first place and then what to do once they’re there.
Make sure that you are using all of the tools that you have access to so that you can, in turn, reach the ultimate amount of potential that you have to penetrate the market that you’re in. Work with Worcester Envelope to create a one a kind direct mail envelope that your customers will surely open.