Many people think of direct mail marketing as an outdated mode of marketing. With Google ads, search engine optimization (SEO), social media marketing, email marketing and more, many business owners just have a difficult time figuring out where direct mail marketing fits. But the thing is, ditching direct mail marketing for digital marketing could end up hurting your bottom line almost as much as sticking solely with direct mail and never trying to market to the 21st century.
Direct mail can help you retain your customers’ loyalty.
There are many reasons to invest in digital marketing. It provides advanced ROI tracking, and there are plenty of analytics tools out there to help you gauge your progress. However, as we mentioned earlier, ditching direct mail for digital could end up being a huge mistake in the long run. Sure, you will probably get some new customers out of it, but if you stop sending direct mail to your existing customers, you may end up losing them. When you consider the fact that it can cost up to 10 times more to acquire a new customer than to retain your existing customer, and that, on average, repeat customers spend as much as 67 percent more, it’s easy to see why this strategy just won’t work.
Direct mail without digital marketing is also a recipe for failure.
Many companies have been sticking solely with direct mail marketing, and while direct mail is certainly an effective marketing strategy, it’s at its most effective when you combine it with a digital strategy. Those companies that chose to stick solely with direct mail instead of adding digital marketing to their strategy eventually saw losses as well because they started losing customers who realized they could buy the same products or services online.
Digital marketing has given direct mail new life.
Direct mail marketing isn’t dead. In fact, if you want your website to succeed, it’s an essential part of your overall marketing strategy. If you haven’t already, you should check out our last blog on how direct mail can benefit your online presence. Although direct mail can be an effective part of your marketing strategy, it’s important to know that the direct mail game has changed.
Adjust your direct mail strategy for digital success.
Digital marketing and direct mail marketing go hand in hand, but you won’t get very far if you don’t adjust your direct mail strategy for digital success. Direct mail isn’t about getting a direct response anymore, and gone are the days when you have to get your entire message across in a few lines on a mailer. Today, direct mail is more about brand awareness than anything else, and that’s much easier to achieve in a few lines than an entire sale’s pitch. Rather than trying to give all of the detail on a product or service you offer, your first priority should be to ensure that your brand is prevalent and consistent across all of your marketing channels.
Why wait until your mailers are opened to get your name out there?
Every business wants to know that their mailers will eventually be opened, but savvy marketers know that, regardless of whether the mailer is opened or not, you’ll still have an opportunity to get your name out there with direct mail. Instead of branding just the offer letter, brand your bulk envelopes! Direct mail has a much higher open rate than email marketing, but even if your customers never open your mailer, your custom envelope will make it clear who you are and help to establish that trust in your brand that you need.
Get the personalized business envelopes you need to take both your direct mail and digital marketing strategies to the next level with Worcester Envelope Company today.