Contrary to popular belief, direct mail is still a viable, incredibly powerful marketing strategy.
The internet has changed the way we do almost everything, from finding the perfect restaurant for dinner to educating our children, and one industry that the internet has changed almost completely is marketing. Many companies have replaced older marketing strategies, like direct mail marketing, with newer marketing strategies, like pay-per-click ads and SEO. Although inbound strategies can be an essential part of your marketing strategy, it’s important not to ditch the old strategies that still work today. Whether you believe it or not, direct mail marketing can be a powerful part of your marketing strategy, and it can work hand-in-hand with email marketing, pay-per-click advertising and other campaigns.
Why should you invest in direct mail marketing when millennials never check their mail?
Millennials are the new target audience for many companies in almost every industry, and by 2020, they are expected to contribute over a trillion dollars into our economy. So it makes sense to design your marketing campaign around this up-and- coming generation, and although it’s safe to assume that the generation that grew up on the internet wouldn’t be interested in anything like direct mail marketing, surprisingly enough, it’s still an effective strategy.
It’s easy to think that putting all of your money into an internet marketing campaign is the most effective strategy for reaching millennials and younger generations, but you’ll be missing out on a huge opportunity if you completely ditch your direct mail marketing campaign. That’s because, to this day, millennials are still excited to check their mailbox. According to a study by InfoTrends, millennials are the most likely generation to actually read their business mail. And what’s more, most millennials, 75 percent in fact, actually believe that the direct mail they receive has value, and 90 percent prefer getting snail mail over email.
Integrate your direct mail campaign with internet marketing for the best results.
Although direct mail marketing and online advertising can both be good strategies on their own, you can maximize your success with both campaigns if you combine them. The internet is a great resource for putting together your mailing list and following up on your leads, whereas your direct mail campaign is ideal for establishing trust and familiarity with your customers, targeting specific customers and getting your message out there to more people who will actually read it. Direct mail marketing helps to compensate for the pitfalls of internet marketing, and internet marketing does the same for direct mail marketing.
Make your direct mail marketing campaign count with the right envelopes.
Whether you’ve had a direct mail marketing campaign for years or you’re just now taking the leap into this effective marketing strategy, it’s important to have the right envelopes. Your envelopes are the first glimpse your readers get into your mailers, and at Worcester Envelope Company, we make it easy to find the perfect bulk envelopes for your campaign. We offer a variety of shapes, colors and designs to choose from. Visit us online today to learn more.