At Worcester Envelope Company, we can help you prevent your direct mail campaign from being just another junk mail statistic.
Regardless of what industry you are in or how big your company is, the last thing that you want is to sink your marketing dollars into a direct mail campaign that just isn’t working for you. If you want to avoid having your direct mail marketing campaign turn into just another junk mail statistic in the United States, it’s essential to use the right envelopes. The envelope is the first thing your clients and customers see, and if it doesn’t stand out, your mailer is likely to go straight into the trash!
At Worcester Envelope Company, we offer a large selection of direct mail envelopes that can help you make your mailers stand out and get opened! With so many sizes and options to choose from, we are confident that we have the ideal solution for you. Whether you purchase letter-size, bulk envelopes or custom printed envelopes, you can rest assured that Worcester Envelope Company can help your campaign to be a success and keep your mailers from becoming just another junk mail statistic.
Statistics About Junk Mail in the United States
#1. 2.6 million dead trees and counting
Trees are important for so many reasons, but unfortunately, more than 2.6 million trees are sacrificed in the name of junk mail every year. This is not to say that direct mail marketing is all bad; in fact, it can be an essential part of a company’s overall marketing strategy, but it’s essential to make every piece of paper you send in the mail count, which means that you need to take steps to make the most of your direct mail marketing campaign.
#2. Over a billion pounds of junk mail goes into landfills each year.
No business wants their direct mailers to end up in a landfill, but as much as 50 percent of unsolicited mail ends up there. Not only is all of that junk mail piled into landfills bad for Mother Earth, but your hard-earned money is literally being tossed away. While you will never get a 100 percent open rate with your direct mail marketing campaign, you can take steps to improve your open rate, such as investing in personalized envelopes, so fewer of your mailers end up in the landfill. It’s also important to do your homework when it comes to your mailing list. The better your mailing list is, the higher your open rate will be.
#3. The average household in the United States gets six pieces of junk mail every day.
No matter how many paperless accounts we have or how many mailing lists we’ve unsubscribed to, it seems like we just can’t seem to minimize the amount of junk mail we get. It may not surprise you to learn that the typical household in the United States gets an average of six pieces of junk mail every single day, three of which immediately get thrown away. For any business utilizing a direct mail marketing campaign, it’s essential to ensure that you aren’t just sending bulk mailers that will get thrown away, but that you are sending valuable information to your clients and customers that they actually want to open and read.
Don’t let your direct mail marketing campaign become just another junk mail statistic!
Junk mail isn’t good for anyone. Consumers hate it, it’s bad for the environment and it’s a waste of money for businesses. However, this doesn’t have to be the fate of your direct mail marketing campaign! There are so many steps you can take to improve your open rate and enjoy a bigger return on your marketing investment.
As we mentioned earlier, the first step towards success is to send your mailers in eye-catching envelopes. The envelope you choose is the first thing your audience sees, and if you send the same direct mail envelopes as every other business owner in your area, you aren’t likely to get the results that you want!
Shop with Worcester Envelope for your direct mail envelope needs.
Take the first step towards enjoying a more successful direct mail marketing campaign with Worcester Envelope Company. We offer a long list of options to choose from, and we make it easy to make your envelopes your own. Shop with us today!