The direct mail that you send out is intended to reach specific audiences, often the exact demographic that revolves around your product or service. Whether this is the first time that you’re doing direct mail marketing, or it is the hundredth, if you aren’t targeting your demographic, there is no way that you’re going to be successful.
At Worcester Envelope we have worked with our fair share of custom created envelopes for direct mail campaigns, so we’ve seen it all. One of the factors that is so concerning in seeing it all is how many people still rely on the cut and dry tactics that business owners think will work. In a world as advanced as ours, with technology evolving by the minute, it only makes sense that our businesses and the tactics we use progress as well.
What makes this even trickier is that every demographic will have different specific ways that marketing will be more successful, and they each have different statistics for how they react to direct mail marketing. At this point in time, knowing that direct mail is an option and that you have customers out there somewhere, isn’t enough anymore.
As you plan out your direct mail campaign, start by determining who your audience is and what types of images, lingo, and products they’re going to want to open and will be interested in reading. Understanding your client and what they’re looking for is one of the easiest ways to guarantee that your mail gets read.
After that, you’ve got to create a personalized envelope that will be intriguing, and we’re the company to count on. From our state of the art printing process to the unique touch that we bring to your ideas, you can guarantee that the envelope that we create will stand out among the businesses that are still downplaying design and graphics.
Targeting your market starts with understanding them and what it is that they’re looking for in a piece of mail. Make sure that you’re working towards catching the eye of your customers by ensuring the bulk envelopes you order speak directly to who they are and what they enjoy.