There are plenty of reasons that using postcards for your direct mail marketing campaign is one of the best decisions that you could make, especially when you’re looking for an affordable way to reach your clients directly. At Worcester Envelope Company, we have created a variety of ways for you to create a design that will captivate your customers to the point of making a conversion. When you start to design the layout of your direct mail marketing campaign, here are a few of the factors that you need to take into consideration.
Depending on the amount of information that you’re looking to put on the card, you’re going to want to consider which postcard sizing will not only display all of the information that you need, but one that is also sized large enough to provide the information in an aesthetically pleasing way. You’re also going to want to consider if you’re going to add images, coupons, your logo or any other pieces that are going to take up space on the postcards that you mail out. The standard sizing for a direct mail postcard will be a rectangular cut, that is at least 3.5 inches high and 5 inches long. When it comes to thickness, you don’t want to go too much under, or over, .007 inches. At the most, we suggest not going beyond 4.25 inches high, 6 inches long or .016 inches thick. If your marketing campaign calls for a specific cut, then you can customize it within these restrictions so that you can achieve the exact image you’re looking for.
Offers are a great way of getting people into your establishment. Whether it’s a coupon or just sharing the information of an event that’s going to happen in your store, these incentives are great ways to catch your customer’s attention. Another great way to grab your customer’s attention is by attaching gifts to a postcard that you’re sending out. Examples of this are stickers, magnets and redeemable cards that will help support your brand and treat your customers in even the slightest way.
Another factor that you have to consider will be the material that you choose for your postcard. This will also take your marketing campaign into consideration in order to keep the idea cohesive and bring the campaign that you’ve envisioned, to life. If you’re going to be mailing these postcards with gifts or coupons that you want customers to bring back into the store, you’re going to want a thicker, more durable material to make your postcard out of. That being said, consider what you want your customers to do with the postcard and how durable it would need to be to make it easy to do.
When you have an idea that you want to implement into a direct mail marketing campaign, you want to make sure that you take all opportunities to create a campaign that will be successful. Make sure to break down the pro’s and con’s of the different options you have so that you’re able to do so. Once you’ve got the idea that you want to bring to life, work with Worcester Envelope Company and let us provide you with high quality marketing material.