1. Can Direct Mail Improve Your Online Presence?

    Don't be fooled; direct mail is still valuable. With social media marketing, email marketing, search engine optimization and many other digital marketing avenues, many business owners mistakenly believe that direct mail marketing is dead. And can you blame them? There is a widespread myth in the di…Read More

  2. Common Direct Mail Tactics That Just Don’t Work Part 2

    Don't waste your valuable marketing dollars on ineffective direct mail marketing tactics. Marketing is essential for every business, regardless of the size of the business or the industry that it's in. However, not all marketing is created equal, and even when you are putting your marketing dollars…Read More

  3. Common Direct Mail Tactics That Just Don’t Work

    Stop wasting your marketing dollars on direct mail tactics that just don't work. At Worcester Envelope Company, we are in the business of manufacturing the best bulk envelopes for direct mail campaigns. We know for a fact that direct mail can be an effective marketing strategy. After all, consumers…Read More

  4. Your Guide to Calling Your Readers to Action

    Does your direct mail campaign drive your readers to action? At the end of the day, your direct mail campaign is designed to help you make a sale or get your readers to sign up for a service. If you aren't driving your readers to some action or another in your campaign, then you're missing out and, …Read More

  5. Tips for Combining Your Direct Mail and Email Marketing Efforts

    Combining your direct mail and email marketing campaigns is the best way to make the most out of your investment. If you have had a chance to read our latest blog, then you already know that, in a fight between direct mail marketing and email marketing, direct mail would definitely come out on top.…Read More

  6. Direct Mail Vs. Email

    Which is more powerful, direct mail marketing or email marketing? Marketing is a must for a business of any size, whether it be large or small, but there are a plethora of options when it comes to marketing. With so many different types of campaigns and strategies to choose from, where do you put y…Read More

  7. How to Make Your Direct Mail Campaign More Personal

    They say that business isn't personal, but when it comes to the direct mail marketing campaign for your business, a little personalization can go a long way. In our latest blog series, we went over some of the most common mistakes in direct mail marketing campaigns. One of the biggest mistakes that…Read More

  8. Common Direct Mail Marketing Mistakes Part 2

    There are so many reasons to invest your marketing dollars in a direct mail campaign. Investing in direct mail marketing is an affordable way to get your business's name out there and generate sales. Customers who receive mailers are more likely to actually open them, take the time to read them and…Read More

  9. Common Direct Mail Marketing Mistakes

    Direct mail marketing can be lucrative, but if you make common mistakes, it could cost you. As far as the many kinds of marketing campaigns you could choose from, investing your marketing dollars in direct mail marketing is a smart choice for many reasons. In a previous blog, we talked about a few …Read More