1. How to Make Sure Your Readers Are Getting the Message

    Just because your readers are opening your mailers, it doesn't mean that they are getting the message. Direct mail is the most cost-effective marketing channel available to you. However, not every direct mail marketing campaign is a success, and if yours isn't performing to your standards, then it's…Read More

  2. Tips for Connecting with Voters via Direct Mail Part 2

    Are you running for an elected office in 2018? If so, you're not alone. If early indicators can be believed, 2018 will be a year for a record number of people running for office, with larger numbers of individuals of color, LGBTQ individuals, women and scientists than in any previous election. An es…Read More

  3. Tips for Connecting with Voters via Direct Mail

    More and more people are running for office in 2018. There's a lot to be dissatisfied with when it comes to the current state of our government, and that is a sentiment that rings true for many people in all political parties. That may be why, this year, many Americans have given up on sending lette…Read More

  4. The Benefits of Direct Mail in a Political Campaign

    Unsatisfied with the state of Washington D.C., as well as dissatisfaction with local governments and politicians, you can expect to see more people than ever before running for office in 2018. Already, candidates have come out in record numbers, which include more 200 scientists, mathematicians and …Read More

  5. Best Practices for a More Effective Mailing List

    The quality of your mailing list can make or break your direct mail campaign. We've said it before and we'll say it again, the success of your direct mail campaign is largely based on the quality of your mailing list. The goal with any direct mail campaign is to send your mailers to people who will …Read More

  6. Why Aren’t Your Prospects Buying From You? Part 2

    Are your prospects refusing to buy from you, even when you use your best marketing efforts in your direct mail campaign? If so, it's a sure sign that it's time to change something up about your campaign. Maybe your offers aren't strong enough, your mailing list is too broad or the color scheme you c…Read More

  7. Why Aren’t Your Prospects Buying From You?

    All of the marketing in the world won't make a difference if your prospects¬†aren't buying from you. Every company needs a good marketing strategy, but regardless of whether your company invests in email, direct mail, digital or any other marketing strategy, if your prospects aren't buying from you,…Read More

  8. Tips for A/B Testing Your Direct Mail Campaign

    A/B testing is an essential part of understanding your customers and making the most of your direct mail campaign. If you aren't A/B testing your direct mail marketing campaign, then the bottom line is that you're taking a lot of unnecessary risks on a campaign that has never been proven to work. A/…Read More

  9. Why You Should A/B Test Your Direct Mail Campaign

    What is A/B testing? Before we go into the many ways that A/B testing can benefit your direct mail campaign, it's important that you understand what A/B testing is! A/B testing, also called split testing in some circles, is essentially comparing two different variations of the same thing to determin…Read More