1. Direct Mail Marketing for B2B

    Direct mail marketing is effective for businesses of all types. When most people think of direct mail marketing, they think of B2C (business to customer) businesses. As these businesses are customer facing, direct mail marketing totally makes sense because it allows you to send individualized offers…Read More

  2. Why You Shouldn’t Ditch Direct Mail for Digital

    Many people think of direct mail marketing as an outdated mode of marketing. With Google ads, search engine optimization (SEO), social media marketing, email marketing and more, many business owners just have a difficult time figuring out where direct mail marketing fits. But the thing is, ditching …Read More

  3. Can Direct Mail Improve Your Online Presence?

    Don't be fooled; direct mail is still valuable. With social media marketing, email marketing, search engine optimization and many other digital marketing avenues, many business owners mistakenly believe that direct mail marketing is dead. And can you blame them? There is a widespread myth in the dig…Read More

  4. Common Direct Mail Tactics That Just Don’t Work Part 2

    Don't waste your valuable marketing dollars on ineffective direct mail marketing tactics. Marketing is essential for every business, regardless of the size of the business or the industry that it's in. However, not all marketing is created equal, and even when you are putting your marketing dollars …Read More

  5. Common Direct Mail Tactics That Just Don’t Work

    Stop wasting your marketing dollars on direct mail tactics that just don't work. At Worcester Envelope Company, we are in the business of manufacturing the best bulk envelopes for direct mail campaigns. We know for a fact that direct mail can be an effective marketing strategy. After all, consumers …Read More

  6. Your Guide to Calling Your Readers to Action

    Does your direct mail campaign drive your readers to action? At the end of the day, your direct mail campaign is designed to help you make a sale or get your readers to sign up for a service. If you aren't driving your readers to some action or another in your campaign, then you're missing out and, …Read More

  7. Tips for Combining Your Direct Mail and Email Marketing Efforts

    Combining your direct mail and email marketing campaigns is the best way to make the most out of your investment. If you have had a chance to read our latest blog, then you already know that, in a fight between direct mail marketing and email marketing, direct mail would definitely come out on top. …Read More

  8. Direct Mail Vs. Email

    Which is more powerful, direct mail marketing or email marketing? Marketing is a must for a business of any size, whether it be large or small, but there are a plethora of options when it comes to marketing. With so many different types of campaigns and strategies to choose from, where do you put yo…Read More

  9. How to Make Your Direct Mail Campaign More Personal

    They say that business isn't personal, but when it comes to the direct mail marketing campaign for your business, a little personalization can go a long way. In our latest blog series, we went over some of the most common mistakes in direct mail marketing campaigns. One of the biggest mistakes that …Read More